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Play Out wants to redefine femininity.

For its latest campaign, Play Out underwear, which bills itself as the first , wanted to highlight the beauty of three breast cancer survivors.

Nomi Ellensen

Their aim? Challenge normative assumptions of gender presentation, femininity and what it means to be “sexy. ”

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Their aim? Challenge normative assumptions of gender presentation,  femininity and what it means to be “sexy. ”

According to a from Memorial Sloan Kettering Cancer Center, around 58 percent of all breast cancer survivors opt not to have breast reconstruction surgery.

Nomi Ellensen

The first series of shots paired androgynous model Rain Dove with breast cancer survivor Melanie Testa.

The first series of shots paired androgynous model Rain Dove with breast cancer survivor Melanie Testa.

Nomi Ellenson

The second shoot pairs survivors Jodi Jaecks and Emily Jensen.

the second shoot pairs survivors jodi jaecks and emily jensen.

Candace Doyle


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